Coach for Men is a woody scent with a fresh opening, developed by IFF perfumers Anne Flipo and Bruno Jovanovic. Top notes: green nashi pear, bergamot, kumquat. Heart: cardamom, coriander, geranium. Base: vetiver Haiti LMR, suede, ambergris. Actor James Franco is the face of the fragrance, embodying the ideal of a cool American guy. The fragrance comes as a 12 percent Eau de Toilette. Coach for Men was launched in 2017.